Prof. Wolfgang Henseler
Professor of Digital Media & User Experience, Pforzheim University
Prof. Wolfgang Henseler (born 1961) is Professor of Digital Media and Intermedial Design at Pforzheim University, Faculty of Design. He researches and teaches in the fields of user experience, user-centered interface design, design and innovation thinking, and AI-based solutions for customer-centric ecosystems, both in undergraduate programs and in the Master of Creative Direction and Future Making.
In addition, Professor Henseler serves as Creative Managing Director at SENSORY-MINDS, a design studio for innovative technologies and smart media based in Offenbach am Main. There, he is responsible for the area of innovative technologies and customer-centric business strategies.
Professor Henseler is regarded as an expert in customer experience management and AI-based loyalty systems, as well as customer- and user-centered “5.0” business solutions. He is also a specialist in media-based brand experiences and in design and innovation thinking.
As a visionary and thought leader in the era of digital transformation, Professor Henseler inspires, advises, and coaches leading companies such as Adidas, Amazon, Apple, BASF, Commerzbank, dm-drogerie markt, Google, Lufthansa, Mercedes-Benz, Porsche, RWE, SAP, and Volkswagen, among others.
His focus lies in conveying future opportunities and possibilities for businesses, society, politics, and individuals arising from digital transformation, through a differentiated and forward-looking mindset.
Professor Henseler is also a member of the Supervisory Board of LAIQON AG, headquartered in Hamburg.
SENSORY-MINDS GmbH
SENSORY-MINDS GmbH is a design studio for smart media and innovative technologies, based in Offenbach am Main, Germany.
The company was founded in 2009 by Professor Wolfgang Henseler, Heiko Hoffmann, and Jonas Pabst and employs more than 90 highly specialized professionals.
SENSORY-MINDS covers the entire digital value chain with its service portfolio, including:
• Consulting on customer-centric thinking
• Training and coaching
• Keynotes and strategy workshops
• Concept development for smart ecosystems
• User-centered interface design
• Usability testing
• Customer experience systems
• Development of corporate GPT solutions
• Technical implementation and deployment
The company’s core expertise lies in the field of customer-centric business ecosystems.
SENSORY-MINDS develops digital web and touch interfaces, native apps, IoT products, and interactive exhibits for international clients. In addition, the company provides comprehensive consulting services in the area of digital transformation.
Its clients include globally recognized companies such as Amazon, Apple, Bosch, Clariant, Commerzbank, RWE/innogy, JTI, MLP, and Porsche.
SENSORY-MINDS places strong emphasis on empowering people for the digital age and is actively committed to supporting the creative industries in Offenbach.